Bus & Tram

Advertising on buses is the only way to run a truly national advertising campaign – 30 million people have seen advertising on the outside of a Bus in the last week. But it’s not just those people on the outside being exposed to Bus advertising. There are a staggering 5.2 billion passenger journeys in the UK, and London now accounts for almost half the Bus trips in England (2.3 billion).

In 2011, Kinetic Bus research showed that Bus advertising is favoured over bus shelter / bus stop advertising with consumers. In fact, Bus advertising came out top across every measure, including: differentiating the product from its competitors, being more memorable, driving you into particular stores, being able to see the advert on the high street, and prompting you to go and buy the product.

Bus is capable of delivering a range of marketing communication objectives. So whether you’re driving brand awareness, promoting an offer, launching a new product or looking for a direct response, or indeed all of these things, Bus advertising can communicate your message to a large and valuable audience, quickly and affordably.

Services we offer

Spec Art

Want to see how your company’s marketing messages would look on our poster sites? We can offer spec art free of charge so you can have a preview of exactly what the advert would look like when posted on our formats. We can offer this for anything from an individual poster site to a total domination at a particular station.

Design

Included in the price of your booking is the creative and design work for your poster. Once briefed, our experienced design team will create your ad, using their knowledge of how the site type is consumed by our audience. See here.

Printing

We have a multitude of printing services available for your posters. Because we have developed relationships with production houses we can guarantee the best rates for the printing of your posters.

Post campaign servicing

We can provide you with varying levels of post campaign servicing including reach statistics and photography of your campaign.

Getting started

We look after the entire process for you from initial discussion to posting your ad up on our network. If you are interested in booking advertising with CBS Outdoor please contact us for an initial briefing and to ask any questions you might have.

From that moment on we will look after everything from creative design to printing and posting the site and of course keeping you informed of progress every step of the way. You will have a dedicated account manager to answer any of your questions throughout the process.

Audiences

We are all constantly on the move. Whether it be our work commute, a shopping expedition, or a leisurely weekend stroll, our regular journeys define the pace and narrative of our daily lives. Our journeys are linked to many important decisions ? our sense of responsibility to our work and families, our individuality and personal interests. In a highly mobile population, how we travel says a lot about us.

Our media can offer an unparalleled reach of these consumers on the move across the UK. Whether looking to reach a local, regional or national audience, our unique combination of audiences and environments enables you to reach whichever audience you so desire across all of the UK.

These people who are out of home are the people advertisers want to reach. They are high income households, impulsive spenders, technology savvy and actively welcome advertising.

Media

We all see posters. Everyone who steps outside to make a journey to work or school, to visit friends or to go to the shops is exposed to them. Consumers on the move are consumers of posters and we’re all spending an increasing amount of time out and about. It’s a trend that’s guaranteed to continue. Figures published by Transport for London predict a 142% rise in the number of people using transport over the next 20 years.

CBS Outdoor media already captures and captivates more consumers on the move than any other form of poster advertising.

Research shows that the London Underground is the most welcomed advertising medium in the capital, whilst Bus advertising is the most seen of all Outdoor formats in and around town centres in the UK. Consumers on the move are affluent, educated and ready to be influenced. The more mobile consumers are, the more spontaneous they tend to be, and the more receptive they are to the advertising.

The way to communicate to this market is through Outdoor advertising that reaches them when they are out of home. The most effective Outdoor formats are provided by CBS Outdoor.