How to Combine Offline Marketing with SEO
Digital marketing and SEO is massive right now. Many companies have switched their entire marketing budget into the digital realm on the assumption that this is where the action is. However, just because digital SEO marketing is undeniably effective, you shouldn’t dismiss good old-fashioned offline marketing strategies such as leaflet drops and flyer mailshots. Ideally, you should try both, since effective SEO combined with offline marketing is likely to yield great benefits.
An effective marketing strategy is a combination of multiple different things. Spreading your budget too thinly won’t work, but on the other hand, you can’t afford to put all of your eggs in one basket. Marketing can be a hit and miss affair at times. For best results, it is a good idea to try different strategies, just in case one method bombs.
The Importance of SEO and Digital Marketing
Good SEO is essential. Unless you pay attention to SEO your website will be essentially invisible to search engines and therefore new customers. You can market a website in the digital realm in a number of different ways. PPC marketing on social media and via Google ads costs very little and can be adapted to your budget. Email marketing is another avenue worth trying, and let’s not forget about basic website optimisation techniques, such as keywords and link building.
The benefit of using a digital marketing campaign is that it can be personalised to your customer base, so if your customers are mostly females in the 18-30 age bracket, you can adapt your content accordingly. Offline marketing materials tend to be a one-size fits all.
Offline Marketing is Still Relevant
Marketing in the real world includes tried and tested methods such as direct mail leaflets and flyers, press releases, and telemarketing. People often assume that old school marketing strategies are doomed to fail because who reads leaflets and flyers anyway? However, although a high proportion of direct mailshots do end up in the bin, they can be surprisingly effective, particularly for a local business.
What you do need to remember when designing direct mail marketing materials is that quality counts. Designing and printing leaflets and flyers using a desktop publishing program is not a good idea. Customers will assume you are strapped for cash and heading for bankruptcy. Instead, use a reputable design and print company such as Show Case Creative to produce quality materials guaranteed to impress prospective customers
A Two-Pronged Approach
For best results, use a combination of online and offline marketing. Combining the two strategies means you will have a larger hit rate and reach a more diverse range of customers. To a certain extent, it does depend on the type of business you run, but alongside designing and printing direct marketing materials that will reach local customers, to target people living in a wider geographical area, you need to devote time and effort to digital marketing.
Most businesses can’t survive unless they adapt to the principles of globalisation. There are pros and cons to competing in the global marketplace, but unless you adapt, your business will wither and die, and to be successful, you need to use SEO and offline marketing to reach a wider audience.